More Case Studies
Overview
Whiteghyll have been heavily involved in the much publicised Knickerbox re-brand for Ann Summers. Our involvement included the introduction of the new logo as well as a new in-store theme to promote the Knickerbox brand.
Project Brief
Produce working samples to coincide with the initial ideas that Ann Summers had been briefed on. Required to work closely with Ann Summers to choose the elements that work more effectively with the look that was desired and which would prove to be commercially viable. All products to promote the Knickerbox re-brand.
Knickerbox window vinyl with large format window graphics including 3D effect.
Snowflake window vinyls again with large format window graphics.
The Whiteghyll Solution
Once the initial sample stage was completed, Whiteghyll manufactured the majority of the in-store and window point of sale for Ann Summers’ 130 UK stores. This included large format backing panels which were screen printed, CNC cut and then heat bent to form 3D butterfly shapes.
Close up of window graphic.
In-store heat bent 3D butterfly backlit display promoting the Knickerbox collection .
Large and small window graphics and various in-store point of sale products to promote the re-brand were also produced to ensure maximum exposure of the re-brand. All products were packed in-house and distributed by the skilled Whiteghyll finishing team to ensure that all products reached the 130 stores in perfect condition.
Knickerbox branded pelmet headers.
Knickerbox decal and end of arms display material.
The Knickerbox re-brand preview party at The Haymarket Hotel, London, on Wednesday 4th June 2008 was also provided with a variety of one-off graphics and props that were designed and manufactured by the Whiteghyll team.